Steve DeFalco

Think your last promotion was a smashing success because of that impressive revenue spike? Discover the hidden phenomenon that could mean up to 80% of your "promotional sales" were actually full-price purchases you would have gotten anyway—just at a painful discount. Learn the strategic framework smart retailers use to measure the true impact of their promotions and stop the vicious cycle of training customers to never pay full price again.

Did you know the zip codes where your customers live could reveal more about their buying habits than all your customer surveys combined? Discover how leading brands are using free public data to uncover the hidden patterns in customer locations that predict exactly who will become your highest-value buyers. Learn the simple mapping technique that instantly reveals whether you're missing out on entire regions full of your ideal customers—and how to target them before your competitors do.

Are you flying blind with arbitrary customer acquisition goals that ignore your changing business reality? Discover the surprisingly simple calculation that reveals exactly how many new customers you need to maintain growth—and why that number might be significantly higher than you think. Learn the hidden metrics quietly draining your acquisition efforts and the two powerful levers you can pull to dramatically reduce the number of new customers you need to drive sustainable growth.RetryClaude can make mistakes. Please double-check responses.

Shipping costs can be a conversion rate killer…but free shipping comes straight out of your margin. So how can you find the right balance? We did this with Little Chonk and had huge results.

User acquisition. That’s what most people think of when they think about growing profit. But the biggest lever you can pull, as a brand, is on pricing strategy.

Discounts and promotions can be a really effective way to drive sales and hook new customers. But if you go use them without thorough planning and analysis, it’s possible your business is losing money.

Companies talk a big game about putting customers first, but many don't really know who their customers are or what makes them tick - and that knowledge is key to growing your business.