Marketing attribution is extremely complex, and despite what AI tools are promising, there is no silver bullet. Media mix modeling is a data-driven approach that’s really come back into style the past few years…this it the guide you need to read before investing time or money into building one.
Still blasting the same generic emails to your entire customer list while your competitors are surgically targeting their most valuable buyers? Discover the deceptively simple segmentation framework used by top ecommerce brands to identify which customers are about to leave (before they do) and which ones could triple their lifetime value with the right offer. Learn how to implement this powerful analysis in just 30 seconds with zero technical skills required.
Stuck chasing conversion volume while your ad costs keep rising? Discover how leading ecommerce brands are switching to value-based bidding strategies on Google and Meta to acquire high-value customers who actually drive profit—not just traffic. Learn the exact strategies that separate thriving ecommerce businesses from those struggling to maintain profitability in today's increasingly competitive digital landscape.
RFM is an analysis and segmentation technique that’s gaining a lot of momentum…but what does it have to do with LTV? Are they related? How can you use one to predict or improve the other? Let’s find out.
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