Train Ad Platforms to Find Your Best Customers, Not Just Any Customer
The Holscher Analytics app bridges the gap between short-term advertising metrics and long-term business value.
We build a custom lifetime value (LTV) prediction model for your brand, then seamlessly feed that data to Meta and Google so they optimize for customers who will stick around—not just anyone who makes a single purchase.
We’re Rewarding Ad Platforms For The Wrong Thing
The way ad algorithm’s work is they are essentially rewarded when they find someone who does a conversion event within a conversion window.
But they’re blind to what happens after the first purchase.
So like a dog that just keeps trying to shake with you, Meta keeps sending you one-time-buyers, while missing potential loyal customers who might spend less initially but more over time.
Without LTV data feeding your acquisition strategy, you're essentially asking ad platforms to solve the wrong problem.
How Our App Works:
- You get a custom LTV prediction model specifically for your brand
- Our app connects to your Shopify store and ad accounts
- When a purchase happens, our algorithm instantly calculates the predicted lifetime value (pLTV)
- The app sends enhanced conversion events to Meta and Google with this pLTV data
- Ad platforms learn to find more customers like your highest-value ones
The Dashboard: Insights at Your Fingertips
Our intuitive dashboard gives you visibility into:
- Customer value segments across your business
- Shopping behavior patterns by customer type
- Audience characteristics of your highest-value customers
- Business performance metrics beyond first purchase
- LTV predictions for recent acquisitions
Getting Started Is Simple:
The app is exclusive to Holscher Analytics clients and installs directly from the Shopify admin.
Once connected to your ad accounts, you'll just select our enhanced conversion event as your optimization target. We recommend running a test campaign alongside your existing setup to validate performance before scaling.
Benefits:
- Optimize ad spend for long-term value, not just immediate sales
- Train algorithms to find customers who will make repeat purchases
- Maintain measurement even as traditional tracking becomes less reliable
- Gain deeper insights into which acquisition channels bring valuable customers
- Make more informed decisions about customer acquisition costs
Ready to stop acquiring one-time buyers and start finding loyal customers?
Let's talk about how our app can transform your acquisition strategy with LTV prediction.
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