Know Where Your Marketing Dollars Really Work, Not Where They Disappear
Our Media Mix Modeling service helps you see through the fog of marketing attribution. In a world where cookies are vanishing and tracking is increasingly limited, we use advanced statistical methods to reveal which marketing channels are truly driving your growth. Think of it as finally getting X-ray vision to see which half of your marketing budget is working—and which half isn't.
The Problem:
Marketing attribution has become a mess. iOS updates, cookie restrictions, and walled gardens mean you can't trust what Facebook and Google tell you about their own performance. You might be making major budget decisions based on seriously flawed data. Without an independent view of what's actually working, you could be pouring money into channels that look great in their own reporting but aren't really growing your business.
Our Approach:
We build custom media mix models that make sense of your marketing reality:
- Analyze years of marketing spend across all channels
- Factor in seasonality, promotions, and external market conditions
- Account for the halo effects between channels
- Measure both immediate and delayed impacts of your marketing
- Identify diminishing returns thresholds for each channel
- Simulate different budget allocations to find optimal spending
Benefits:
- Get an unbiased view of marketing performance
- Understand how channels work together, not just in isolation
- Discover which channels build long-term value vs. quick sales
- Find the saturation points where more spend stops working
- Make smarter budget allocation decisions
- Prepare for a future with even less tracking and attribution
Wondering which parts of your marketing budget are truly paying off?
Let's talk about how media mix modeling can give you clarity even as traditional attribution falls apart.
Made with Bullet